GENE SIMMONS Talks Money: 'Being Alive Means I Want More'

KISS bassist/vocalist Gene Simmons recently spoke to about his business philosophies and his penchant for getting involved in other ventures have made him a mogul in his own right even beyond his band's achievements.

When asked how much he's worth, Simmons said, "A lot. An awful lot. But numbers aren't indicative of anything except how well you're doing in life. What I mean is, it's like judges holding up numbers to an Olympic athlete. This is how well you did this. I'm comfortable. I've heard people say money is the root of all evil, but of course they're nuts. Lack of money is the root of all evil. If I don't have a dime in my pocket, I might hold up a 7-Eleven. If I have $100 million in the bank, why would I want to grab a gun and hold up a 7-Eleven? People are very uncomfortable talking about money, but I'm happy to. Money is good. Anyone who tells you it's not ... How about buying your mom the hip operation she needs, or buying your child the food he needs. Love, unfortunately, is not the most powerful force in the universe. Love, despite what they tell you, is not going to put food in your mouth no matter how many times you say, 'I love myself and I love my child.' Only money can do that. And how much is enough? I believe that's a loser's game. I believe it's never enough. I like to think that Bill Gates, who has quite a bit more than I do, gets up an hour earlier, and works harder and tries to make more. Because more is what America's about. 'When is enough?' is limiting. It's like a world champion. If you're the fastest runner that ever existed, what does that mean, does that mean you quit, or you get up the next day and try to break your own record? I'd like to think you get up the next morning and try to break your own record, because being alive means 'I want more.' When is enough? When they stick you 6 feet underground."

With regards to how he decides whether or not to take on a business venture, Gene said, "The deal has to make sense. The aesthetic should pull the heartstrings. The word 'cool' is bandied about often enough. NASCAR and the National Hot Rod Association, the NHRA, are cool, and go to the heart of what America is about. So that's why we have KISS cars, and why I was the grand marshal of both two years in a row. Visa cards, corporate credit cards -- as far as I'm concerned that's about as cool as you can get. Corporate America is cool. People hate to admit it, but what's cooler than Starbucks and Coca-Cola? We buy their products and we love them."

With all his businesses, is there anything Gene turns down?

"Cigarettes and hard booze," Simmons said. "Those are two products I don't personally use, and that's something we can't have on our conscience -- somebody's health problems. But other than that, I'm happy to put KISS on almost anything. We even have KISS Kaskets." Read more.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).